The Table Is Broken — and Ready to Be Rebuilt

Tabletop gaming is one of humanity’s oldest technologies for connection. But in 2025, it’s still stuck in the past — fragmented, analog, and disconnected. Rulebooks live in PDFs. Expansions sit in boxes. “Digital companions” are isolated apps that barely understand the games they support. Meanwhile, the giants of play, keep circling the same ideas, launching short-lived experiments that never connect. The industry has no shared infrastructure, no intelligence that understands the table itself.

My love for tabletop began when I was learning English. Sitting around a table with friends, I found language through laughter, strategy, and storytelling. The table was my classroom — my first network of belonging. It taught me that play is more than entertainment; it’s how we learn empathy, logic, and connection.

Today, that same table has been left behind by technology. We’ve built engines for video games, but none for human play. We’ve built algorithms for engagement, but none for understanding. Every rule misread, every stalled turn, every broken setup — these are lost opportunities for connection.

What the world needs isn’t another app or accessory. It needs a foundation — a living, intelligent layer that understands rules, context, and players; that can weave through physical, digital, and hybrid worlds; that helps publishers design better and players stay immersed.

That’s why we built Ask Clay — the connective tissue of tabletop gaming. Clay is the Game Master for every table: a guide, an interpreter, and a bridge between cardboard and code. It learns from play itself — not to replace players, but to help them flow.

Because the future of gaming isn’t isolation. It’s connection. And the table — the oldest, simplest form of play — deserves to evolve without losing its soul.

We’re rebuilding that table now — one rule, one laugh, one story at a time.

A World That Plays Together

Over 1.5 billion people worldwide say they play tabletop games — from cards to modern strategy to digital hybrids. Yet the ecosystem they rely on is fragmented, analog, and underserved by technology. Players face the same frustrations they did decades ago: complex rulebooks, uneven digital tools, and disconnected experiences. Ask Clay addresses this gap with the first AI-native layer built to unify and enhance play across every surface, screen, and system.

Intelligence That Understands Play

Clay transforms static rules into living systems. It reads, interprets, and assists gameplay in real time—capturing where players get stuck, what rules confuse them, and how groups interact. This feedback loop turns every session into insight, helping publishers refine design, reduce churn, and unlock new monetization models around smarter, connected games.

Infrastructure for the Future of Play

Beyond individual titles, Clay establishes a universal foundation that integrates across physical, digital, and hybrid experiences. Our SDK and analytics tools allow studios to connect seamlessly, while our adaptive AI enhances engagement without replacing human connection. With this foundation, we’re building not just better games—but the operating system for a new era of social, intelligent play.